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491 저널기사 Are You Ready for the Next Big Thing? New Media Is Dead! Long Live New Media! 미리보기
Romaniuk, J. World Advertising Research Center Ltd. 2012
492 저널기사 Digital and Social Media in the Purchase-Decision Process: A Special Report from the Advertising Research Foundation 미리보기
Powers, T.; Advincula, D.; Austin, M.S.; Graiko, S.; Snyder, J. World Advertising Research Center Ltd. 2012
493 저널기사 The Dark Corners Where Research Strategies Hide: Throwing Light at the Intersection of the New and the Old 미리보기
LaPointe, P. World Advertising Research Center Ltd. 2013
494 저널기사 The Role of Visual Attention in Internet Advertising: Eleven Questions and a Score of Answers 미리보기
Greenberg, A.S. World Advertising Research Center Ltd. 2012
495 저널기사 The Power of Citizen-Group Public-Policy Advertising: Messages Don't Need Third-Party Validation to Increase Salience among Pockets of Voters 미리보기
Bergan, D.; Risner, G. World Advertising Research Center Ltd. 2012
496 저널기사 Empowering Online Advertisements by Empowering Viewers with the Right to Choose: The Relative Effectiveness of Skippable Video Advertisements on YouTube 미리보기
Pashkevich, M.; Dorai-Raj, S.; Kellar, M.; Zigmond, D. World Advertising Research Center Ltd. 2012
497 저널기사 When Do Advertising Parodies Hurt? The Power of Humor and Credibility in Viral Spoof Advertisements 미리보기
Sabri, O.; Michel, G. World Advertising Research Center Ltd 2014
498 저널기사 Concave or S-Shaped Sales Response to Advertising: Does It Really Matter? A Mathematical Model Modifies Conventional Wisdom about Ad Budgeting 미리보기
Berger, P.D.; Weinberg, B.D. World Advertising Research Center Ltd 2014
499 저널기사 Why We Need Better Measures Of Research Impact in Advertising: Considerations for Best Practices To Expand Research's Reach 미리보기
Shelly Rodgers World Advertising Research Center Ltd. 2018
500 저널기사 Effects of Nonstereotyped Occupational Gender Role Portrayal in Advertising: How Showing Women in Male-Stereotyped Job Roles Sends Positive Signals about Brands 미리보기
Karina T. Liljedal ; Hanna Berg ; Micael Dahlen World Advertising Research Center Ltd. 2020
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