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유형		 기사제목 기사저자명 출판사 발행년 수록
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51 저널기사 Connecting With Celebrities: How Consumers Appropriate Celebrity Meanings for a Sense of Belonging 미리보기
Escalas, Jennifer Edson; Bettman, James R. M.E. Sharpe 2017
52 저널기사 African American Consumers' Evaluations of Ethnically Primed Advertisements 미리보기
Zúñiga, Miguel A. M.E. Sharpe 2016
53 저널기사 Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information Over Time in a Contemporary Advertising Context 미리보기
Foos, Adrienne E.; Keeling, Kathleen; Keeling, Debbie M.E. Sharpe 2016
54 저널기사 Reinquiry into Advertising Avoidance on the Internet: A Conceptual Replication and Extension 미리보기
Seyedghorban, Zahra; Tahernejad, Hossein; Matanda, Margaret Jekanyika M.E. Sharpe 2016
55 저널기사 Trends in Advertising Research: A Longitudinal Analysis of Leading Advertising, Marketing, and Communication Journals, 1980 to 2010 미리보기
Kim, Kyongseok; Hayes, Jameson L.; Avant, J. Adam; Reid, Leonard N. M.E. Sharpe 2014
56 저널기사 The Face of the Brand: How Art Directors Understand Visual Brand Identity 미리보기
Phillips, Barbara J.; McQuarrie, Edward F.; Griffin, W. Glenn M.E. Sharpe 2014
57 저널기사 Finding the Tipping Point: Visual Metaphor and Conceptual Complexity in Advertising 미리보기
van Mulken, Margot; van Hooft, Andreu; Nederstigt, Ulrike M.E. Sharpe 2014
58 저널기사 Examining Regulatory Focus in the Information Processing of Imagery and Analytical Advertisements 미리보기
Roy, Rajat; Phau, Ian M.E. Sharpe 2014
59 저널기사 Xinjiang Mid- and Long-Term Program for the Reform and Development of Education 미리보기
unknown M. E. Sharpe] 2012
60 저널기사 Tianshan Testimonial—Looking Back at Ten Years of Poverty Alleviation and Development Work in Xinjiang 미리보기
unknown M. E. Sharpe] 2012
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