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유형		 기사제목 기사저자명 출판사 발행년 수록
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71 저널기사 How Researchers Respond to Replication Requests Revisited 미리보기
Abernethy, Avery M.; Keel, Astrid L. M.E. Sharpe 2016
72 저널기사 Planning and Conducting Experimental Advertising Research and Questionnaire Design 미리보기
Geuens, Maggie; De Pelsmacker, Patrick M.E. Sharpe 2017
73 저널기사 Navigating the Complexities of Grounded Theory Research in Advertising 미리보기
Goulding, Christina M.E. Sharpe 2017
74 저널기사 Language Choice in Advertising for Multinational Corporations and Local Firms: A Reinquiry Focusing on Monolinguals 미리보기
Lin, Ying-Ching; Wang, Kai-Yu M.E. Sharpe 2016
75 저널기사 Understanding Why Consumers Don't Skip Pre-Roll Video Ads 미리보기
Campbell, Colin; Mattison Thompson, Frauke; Grimm, Pamela E.; Robson, Karen M.E. Sharpe 2017
76 저널기사 Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance 미리보기
Yoon, Gunwoo; Li, Cong; Ji, Yi (Grace); North, Michael; Hong, Cheng; Liu, Jiangmeng M.E. Sharpe 2018
77 저널기사 Narrative Transportation and Paratextual Features of Social Media in Viral Advertising 미리보기
Seo, Yuri; Li, Xiaozhu; Choi, Yung Kyun; Yoon, Sukki M.E. Sharpe 2018
78 저널기사 Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type 미리보기
Voorveld, Hilde A. M.; van Noort, Guda; Muntinga, Daniël G.; Bronner, Fred M.E. Sharpe 2018
79 저널기사 Special Issue Introduction: Digital Engagement with Advertising 미리보기
Rodgers, Shelly; Thorson, Esther M.E. Sharpe 2018
80 저널기사 Persuasive Charity Appeals for Less and More Controllable Health Causes: The Roles of Implicit Mindsets and Benefit Frames 미리보기
Hsieh, Meng-Hua; Yucel-Aybat, Ozge M.E. Sharpe 2018
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