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No	기사제목	기사저자명	출판사	발행년
31	The Influence of Sender Trust and Advertiser Trust on Multistage Effects of Viral Advertising	Cho, Soyoen; Huh, Jisu; Faber, Ronald J.	M.E. Sharpe	2014

32	Revisiting Green Advertising and the Reluctant Consumer	Sheehan, K.; Atkinson, L.	M.E. Sharpe	2012

33	The Role of Regulatory Focus and Self-View in ``Green'' Advertising Message Framing	Kareklas, I.; Carlson, J.R.; Muehling, D.D.	M.E. Sharpe	2012

34	Green Eco-Seals and Advertising Persuasion	Bickart, B.A.; Ruth, J.A.	M.E. Sharpe	2012

35	From the Editor	Okazaki, Shintaro	M.E. Sharpe	2016

36	Comment: Is Advertising a Zombie?	Rust, Roland T.	M.E. Sharpe	2016

37	Mistaken Inferences from Advertising Conversations: A Modest Research Agenda	Johar, Gita Venkataramani	M.E. Sharpe	2016

38	Exploring the Boundaries of Nostalgic Advertising Effects: A Consideration of Childhood Brand Exposure and Attachment on Consumers’ Responses to Nostalgia-Themed Advertisements	Muehling, Darrel D.; Sprott, David E.; Sultan, Abdullah J.	M.E. Sharpe	2014

39	Branding Potentials of Keyword Search Ads: The Effects of Ad Rankings on Brand Recognition and Evaluations	Yoo, Chan Yun	M.E. Sharpe	2014

40	Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness	Eisend, Martin; Plagemann, Julia; Sollwedel, Julia	M.E. Sharpe	2014

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