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유형		 기사제목 기사저자명 출판사 발행년 수록
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1 저널기사 The 2012 Political Reform in Russia: The Interplay of Liberalizing Concessions and Authoritarian Corrections: The 2012 political reform in Russia involved both liberalizing concessions to the public in implementing new party registration rules and an effort to make the existing authoritarian system more efficient and viable through a limited restoration of gubernatorial elections. The choices made by the authorities depended on the perceived immediacy of threats posed by the reform 미리보기
Golosov, G.V. M.E. Sharpe 2012
2 저널기사 Modernization and Historical Memory in Russia: Two Sides of the Same Coin: The two main narratives that underlie official propaganda in contemporary Russia-national ``modernization'' and the Soviet Union's victory in the Great Patriotic War (World War II)-can be seen as examples of Eric Hobsbawm's ``invented tradition'' and viewed from a perspective that understands propaganda as a ``cultural product.'' 미리보기
Linan, M.V. M.E. Sharpe 2012
3 저널기사 The Moderating Effect of Ego Depletion on Viewer Brand Recognition and Brand Attitudes Following Exposure to Subtle Versus Blatant Product Placements in Television Programs 미리보기
Gillespie, B.; Joireman, J.; Muehling, D.D. M.E. Sharpe 2012
4 저널기사 Change in a Sponsorship Alliance and the Communication Implications of Spontaneous Recovery 미리보기
McAlister, A.R.; Kelly, S.J.; Humphreys, M.S.; Cornwell, T.B. M.E. Sharpe 2012
5 저널기사 It's Not Whether You Win or Lose; It's How the Game Is Played : The Influence of Suspenseful Sports Programming on Advertising 미리보기
Bee, C.C.; Madrigal, R. M.E. Sharpe 2012
6 저널기사 Getting the Balance Right Commercial Loading in Online Video Programs 미리보기
Bellman, S.; Treleaven-Hassard, S.; Robinson, J.A.; Rask, A.; Varan, D. M.E. Sharpe 2012
7 저널기사 Program-Involvement Effects on Commercial Attention and Recall of Successive and Embedded Advertising 미리보기
Moorman, M.; Willemsen, L.M.; Neijens, P.C.; Smit, E.G. M.E. Sharpe 2012
8 저널기사 Examining the Determinants of Consumer Avoidance of Personalized Advertising 미리보기
Baek, T.H.; Morimoto, M. M.E. Sharpe 2012
9 저널기사 Exploring the Underlying Dimensions of Violence in Print Advertisements 미리보기
Leonard, H.A.; Ashley, C. M.E. Sharpe 2012
10 저널기사 The Role of Accent Standardness in Message Preference and Recall 미리보기
Morales, A.C.; Scott, M.L.; Yorkston, E.A. M.E. Sharpe 2012
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