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No	기사제목	기사저자명	출판사	발행년
1	Active White Space (AWS) in Logo Designs: Effects on Logo Evaluations and Brand Communication	Sharma, Nazuk; Varki, Sajeev	M.E. Sharpe	2018

2	Branded App Usability: Conceptualization, Measurement, and Prediction of Consumer Loyalty	Baek, Tae Hyun; Yoo, Chan Yun	M.E. Sharpe	2018

3	The Sniffing Effect: Olfactory Sensitivity and Olfactory Imagery in Advertising	Lin, Meng-Hsien (Jenny); Cross, Samantha N.N.; Laczniak, Russell N.; Childers, Terry L.	M.E. Sharpe	2018

4	Saving Behavior Messaging: Gain/Loss Framing, Self	Yoon, Hye Jin; La Ferle, Carrie	M.E. Sharpe	2018

5	The Impact of Psychological Distance and Construal Level on Consumers' Responses to Taboos in Advertising	Theodorakis, Ioannis G.; Painesis, Grigorios	M.E. Sharpe	2018

6	The Impact of Competitiveness on Consumer Responses to Comparative Advertisements	Yucel-Aybat, Ozge; Kramer, Thomas	M.E. Sharpe	2018

7	The Development and Testing of a Child-inspired Advertising Disclosure to Alert Children to Digital and Embedded Advertising	De Jans, Steffi; Vanwesenbeeck, Ini; Cauberghe, Veroline; Hudders, Liselot; Rozendaal, Esther; van Reijmersdal, Eva A.	M.E. Sharpe	2018

8	The Creative Search for an Insight in Account Planning: An Absorptive Capacity Approach	Parker, John; Ang, Lawrence; Koslow, Scott	M.E. Sharpe	2018

9	Entitativity of Concurrent Sponsors: Implications for Properties and Sponsors	Dickenson, Peter; Souchon, Anne L.	M.E. Sharpe	2018

10	Attracting Comments: Digital Engagement Metrics on Facebook and Financial Performance	Yoon, Gunwoo; Li, Cong; Ji, Yi (Grace); North, Michael; Hong, Cheng; Liu, Jiangmeng	M.E. Sharpe	2018

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