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Net Neutrality, Broadband Market Coverage, and Innovation at the Edge The model. We denote the two content providers- (Y and G-s) profit by Y and G, respectively. Let be the Poisson arrival rate of content requested by each consumer, expressed in packets per unit of time. Then content provider Y's decision problem is , and content provider G's decision problem is , where y and z are the market shares of content providers Y and G, respectively. We will explain how y and z are determined in the next subsection. Consumers
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