충남대학교 외국학술지지원센터

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Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes

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자료유형	학술지논문
논문명	Why customers stay: measuring the underlying dimensions of services switching costs and managing their differential strategic outcomes
저자명	Jones, M. A.; Mothersbaugh, D. L.; Beatty, S. E.
학술지명	Journal of business research
ISSN	0148-2963
발행년도	2002
권호사항	Vol.55 no.6
발행처	ELSEVIER SCIENCE PUBLISHING CO INC
페이지	441-450
언어	eng