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Portfolio planning methods: Faulty approach or faulty research? A rejoinder to "Making better decisions" by Wensley

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상세정보
자료유형	학술지논문
논문명	Portfolio planning methods: Faulty approach or faulty research? A rejoinder to "Making better decisions" by Wensley
저자명	Armstrong, J. S.
학술지명	International journal of research in marketing
ISSN	0167-8116
발행년도	1994
권호사항	Vol.11 no.1
발행처	ELSEVIER
페이지	91