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Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand

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자료유형	학술지논문
논문명	Does One Bad Apple(Juice) Spoil the Bunch? Implicit Attitudes Toward One Product Transfer to Other Products by the Same Brand
저자명	Ratliff, K. A.; Swinkels, B. A.; Klerx, K.; Nosek, B. A.
학술지명	Psychology & marketing
ISSN	0742-6046
발행년도	2012
권호사항	Vol.29 no.8
발행처	John Wiley & Sons, Ltd
페이지	531-540
언어	eng