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Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration

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자료유형	학술지논문
논문명	Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
저자명	Priester, J. R.; Godek, J.; Nayakankuppum, D.; Park, K.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2004
권호사항	Vol.14 no.1-2
발행처	Lawrence Erlbaum Associates, Inc.
페이지	115-123
언어	eng