충남대학교 외국학술지지원센터

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Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments

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자료유형	학술지논문
논문명	Can including pros and cons increase the helpfulness and persuasiveness of online reviews? The interactive effects of ratings and arguments
저자명	Schlosser, A. E.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2011
권호사항	Vol.21 no.3
발행처	Elsevier Science B.V; Amsterdam
페이지	226-239
언어	eng