충남대학교 외국학술지지원센터

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Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes

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자료유형	학술지논문
논문명	Multiple endorsers and multiple endorsements: The influence of message repetition, source congruence and involvement on brand attitudes
저자명	Rice, D. H.; Kelting, K.; Lutz, R. J.
학술지명	Journal of consumer psychology
ISSN	1057-7408
발행년도	2012
권호사항	Vol.22 no.2
발행처	Elsevier Science B.V; Amsterdam
페이지	249-259
언어	eng