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In the court of public opinion:winning your case with public relations
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| 자료유형 | 단행본 |
|---|---|
| 개인저자 | Haggerty, James F., 1965-. |
| 서명/저자사항 | In the court of public opinion:winning your case with public relations/James F. Haggerty. |
| 발행사항 | Hoboken, N.J.: J. Wiley, c2003. |
| 형태사항 | xxviii, 258 p.; 24 cm. |
| 딸림자료 | |
| ISBN | 0471307424 |
| 서지주기 | Includes bibliographical references (p. 247-248) and index. |
| 내용주기 | Welcome to the hotseat : this is litigation PR -- All cases are public : why communication is now essential to most legal disputes -- The rules of media procedure-and how to use them -- Stepping into high-profile litigation -- Lawyers, clients and public relations professionals : how we can work together -- Building your message and the credibility of your case -- The plaintiff's perspective : ensuring your case has ""staying power"" -- When your case comes to trial : managing the media frenzy at the courthouse. |
| 일반주제명 | Public relations and law -- United States. Public relations consultants -- Legal status, laws, etc. -- United States. |
| 언어 | 영어 |
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