1 |
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Sharing the Spotlight: Is There Room for Two Brands in One Advertisement?
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Romaniuk, J.
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World Advertising Research Center Ltd
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2013
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2 |
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What's (brand) love got to do with it?
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Romaniuk, J.
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NTC Publications Ltd
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2013
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3 |
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De-Clutter Your Mind: Seven Worries You Can Drop from Your Research Agenda
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Romaniuk, J.
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World Advertising Research Center Ltd
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2013
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4 |
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How Healthy is Your Brand-Health Tracker? A Five-Point Checklist to Build Returns on a Critical Research Investment
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Romaniuk, J.
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World Advertising Research Center Ltd.
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2013
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5 |
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Lifting the Productivity of Television Advertising: Nothing Matters More Than the Brand. Nothing
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Romaniuk, J.
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World Advertising Research Center Ltd.
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2012
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6 |
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The Various Words of Mouth: Moving Beyond the ``Road-to-Damascus'' Conversion
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Romaniuk, J.
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World Advertising Research Center Ltd.
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2012
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7 |
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Five Steps to Smarter Targeting
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Romaniuk, J.
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World Advertising Research Center Ltd.
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2012
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8 |
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Are You Ready for the Next Big Thing? New Media Is Dead! Long Live New Media!
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Romaniuk, J.
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World Advertising Research Center Ltd.
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2012
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