| 41 |
|
Graphic Health Warnings on Cigarette Packages: The Role of Emotions in Affecting Adolescent Smoking Consideration and Secondhand Smoke Beliefs
|
Netemeyer, Richard G.; Burton, Scot; Andrews, J. Craig; Kees, Jeremy
|
American Marketing Association
|
2016
|
|
|
|
| 42 |
|
Organizing for Marketing Excellence
|
Moorman, Christine; Day, George S.
|
American Marketing Association
|
2016
|
|
|
|
| 43 |
|
Introduction to the Special Issue—Mapping the Boundaries of Marketing: What Needs to Be Known
|
Kumar, V.; Keller, Kevin Lane; Lemon, Katherine N.
|
American Marketing Association
|
2016
|
|
|
|
| 44 |
|
Understanding Customer Experience Throughout the Customer Journey
|
Lemon, Katherine N.; Verhoef, Peter C.
|
American Marketing Association
|
2016
|
|
|
|
| 45 |
|
Introduction: Is Customer Satisfaction (Ir)relevant as a Metric?
|
Kumar, V.
|
American Marketing Association
|
2016
|
|
|
|
| 46 |
|
Marketing Analytics for Data-Rich Environments
|
Wedel, Michel; Kannan, P. K.
|
American Marketing Association
|
2016
|
|
|
|
| 47 |
|
When Does (Mis)Fit in Customer Orientation Matter for Frontline Employees' Job Satisfaction and Performance?
|
Menguc, Bulent; Auh, Seigyoung; Katsikeas, Constantine S.; Jung, Yeon Sung
|
American Marketing Association
|
2016
|
|
|
|
| 48 |
|
My Reflections on Publishing in Journal of Marketing
|
Kumar, V.
|
American Marketing Association
|
2016
|
|
|
|
| 49 |
|
Warm Glow or Extra Charge? The Ambivalent Effect of Corporate Social Responsibility Activities on Customers' Perceived Price Fairness
|
Habel, Johannes; Schons, Laura Marie; Alavi, Sascha; Wieseke, Jan
|
American Marketing Association
|
2016
|
|
|
|
| 50 |
|
The Effectiveness of Customer Participation in New Product Development: A Meta-Analysis
|
Chang, Woojung; Taylor, Steven A.
|
American Marketing Association
|
2016
|
|
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|
