1 |
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Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing
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Camerer, Colin; Yoon, Carolyn
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American Marketing Association]
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2015
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2 |
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Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments
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Plassmann, Hilke; Weber, Bernd
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American Marketing Association]
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2015
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3 |
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From ``Where'' to ``What'': Distributed Representations of Brand Associations in the Human Brain
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Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming
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American Marketing Association]
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2015
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4 |
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Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
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Boksem, Maarten A. S.; Smidts, Ale
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American Marketing Association]
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2015
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5 |
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Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
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Pozharliev, Rumen; Verbeke, Willem J. M. I.; van Strien, Jan W.; Bagozzi, Richard P.
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American Marketing Association]
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2015
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6 |
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The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
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Madzharov, A.V.; Block, L.G.; Morrin, M.
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American Marketing Association
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2015
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7 |
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Harbingers of Failure
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Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
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American Marketing Association]
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2015
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8 |
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Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors
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van Heerde, Harald J.; Gijsbrechts, Els; Pauwels, Koen
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American Marketing Association]
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2015
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9 |
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What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
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Thomaz, Felipe; Swaminathan, Vanitha
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American Marketing Association
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2015
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10 |
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Marketing Department Power and Firm Performance
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Feng, Hui; Morgan, Neil A.; Rego, Lopo L.
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American Marketing Association
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2015
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