1 |
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To Bargain or Not to Bargain: The Role of Fixed Costs in Price Negotiations
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Jindal, Pranav; Newberry, Peter
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American Marketing Association]
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2018
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2 |
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The Impact of Nutrition Label Regulation on Firm Marketing Action and Performance in China
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Zou, Peng; Li, Yixin; Liu, Yan
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American Marketing Association
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2018
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3 |
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Remedying Food Policy Invisibility with Spatial Intersectionality: A Case Study in the Detroit Metropolitan Area
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Jang, Seongsoo; Kim, Jinwon
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American Marketing Association
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2018
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4 |
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Effects of Perceived Scarcity on Financial Decision Making
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Cook, Laurel Aynne; Sadeghein, Raika
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American Marketing Association
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2018
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5 |
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Looking to the Future: The Evolving Marketing and Public Policy Community
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Wiener, Joshua L.; Ellen, Pam Scholder; Burton, Scot
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American Marketing Association
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2018
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6 |
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The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern
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Kropfeld, Maren Ingrid; Nepomuceno, Marcelo Vinhal; Dantas, Danilo C.
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American Marketing Association
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2018
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7 |
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Corporate Board Interlocks and New Product Introductions
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Srinivasan, Raji; Wuyts, Stefan; Mallapragada, Girish
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American Marketing Association
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2018
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8 |
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Design Crowdsourcing: The Impact on New Product Performance of Sourcing Design Solutions from the ``Crowd''
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Allen, B. J.; Chandrasekaran, Deepa; Basuroy, Suman
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American Marketing Association
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2018
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9 |
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How Liberals and Conservatives Respond to Equality-Based and Proportionality-Based Rewards in Charity Advertising
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Lee, Younghwa; Yoon, Sukki; Lee, Young Woo; Royne, Marla B.
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American Marketing Association
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2018
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10 |
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Lateral Exchange Markets: How Social Platforms Operate in a Networked Economy
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Perren, Rebeca; Kozinets, Robert V.
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American Marketing Association
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2018
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