| 11 |
|
Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
|
Brunel, F. F.; Tietje, B. C.; Greenwald, A. G.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 12 |
|
Narrative Processing: Building Consumer Connections to Brands
|
Edson Escalas, J.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 13 |
|
Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago
|
Sherry, Jr., J. F.; Kozinets, R. V.; Duhachek, A.; DeBerry-Spence, B.; Nuttavuthisit, K.; Storm, D.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 14 |
|
Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior
|
Maheswaran, D.; Agrawal, N.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 15 |
|
The Situational Impact of Brand Image Beliefs
|
Batra, R.; Homer, P. M.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 16 |
|
Editorial Note
|
Mowen, J. C.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 17 |
|
Consumer Decision Making and Image Theory: Understanding Value-Laden Decisions
|
Nelson, K. A.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 18 |
|
Irrelevant Information and Mediated Intertemporal Choice
|
van Osselaer, S. M.; Alba, J. W.; Manchanda, P.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 19 |
|
The Urge to Splurge: A Terror Management Account of Materialism and Consumer Behavior
|
Arndt, J.; Solomon, S.; Kasser, T.; Sheldon, K. M.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
|
|
| 20 |
|
Exploring the Trait of Competitiveness and Its Consumer Behavior Consequences
|
Mowen, J. C.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
|
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