충남대학교 외국학술지지원센터

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No	서명	저자	발행처	원문제공시작년
1	Consequences of Perceiving Oneself as Responsible for Obtaining a Discount: Evidence for Smart-Shopper Feelings	Schindler, R. M.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

2	Expectancy Effects Between Exchange Partners	Manolis, C.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

3	The Effects of Syntactic Complexity on Advertising Persuasiveness	Lowrey, T. M.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

4	Development of a Scale to Measure Consumer Skepticism Toward Advertising	Obermiller, C.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

5	The Role of Narratives in Consumer Information Processing	Adaval, R.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

6	Price-Quality Trade-Offs in Choice Versus Matching: New Insights Into the Prominence Effect	Carmon, Z.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

7	Assimilation or Contrast?: Comparison Relevance, Distinctness, and the Impact of Accessible Information on Consumer Judgments	Stapel, D. A.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

8	Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration	Kirmani, A.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

9	Informational Influence and the Ambiguity of Product Experience: Order Effects on the Weighting of Evidence	Wooten, D. B.	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998

10	Moderators of Perceived Behavioral Control's Predictiveness in the Theory of Planned Behavior: A Meta-Analysis	Arti Sahni Notani	LAWRENCE ERLBAUM ASSOCIATES, INC.	1998