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11 저널기사 Independent and Interactive Effects of Exposure Sequence, Pioneership Awareness, and Product Trial on Consumer Evaluation of a Pioneer Brand 미리보기
Kamins, M. A. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
12 저널기사 In the Aftermath of Invalidation: Shaping Judgment Rules on Learning That Previous Information Was Invalid 미리보기
Mazursky, D. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
13 저널기사 Trying Hard or Hardly Trying: An Analysis of Context Effects in Choice 미리보기
Dhar, R. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
14 저널기사 Adapting Triandis's Model of Subjective Culture and Social Behavior Relations to Consumer Behavior 미리보기
Lee, J. A. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
15 저널기사 Alternative Modes of Self-Construal: Dimensions of Connectedness-Separateness and Advertising Appeals to the Cultural and Gender-Specific Self 미리보기
Wang, C. L. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
16 저널기사 Effects of Brand Local and Nonlocal Origin on Consumer Attitudes in Developing Countries 미리보기
Batra, R. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
17 저널기사 Sales Promotions and the Choice Context as Competing Influences on Consumer Decision Making 미리보기
Nowlis, S. M. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
18 저널기사 Modeling the Role of Brand Alliances in the Assimilation of Product Evaluations 미리보기
Levin, I. P. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
19 저널기사 Dialectical Thinking in Consumer Decision Making 미리보기
Kahle, L. R. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
20 저널기사 Belief, Affect, and Attitude: Alternative Models of the Determinants of Attitude 미리보기
Bodur, H. O. LAWRENCE ERLBAUM ASSOCIATES, INC. 2000
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