| 31 |
|
All Dressed Up With Something to Say: Effects of Typeface Semantic Associations on Brand Perceptions and Consumer Memory
|
Childers, T. L.; Jass, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 32 |
|
Psychological Indicators of Innovation Adoption: Cross-Classification Based on Need for Cognition and Need for Change
|
Wood, S. L.; Swait, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 33 |
|
Mapping Attitude Formation as a Function of Information Input: Online Processing Models of Attitude Formation
|
Jacoby, J.; Morrin, M.; Jaccard, J.; Gurhan, Z.; Kuss, A.; Maheswaran, D.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 34 |
|
Personalization and Personality: Some Effects of Customizing Message Style Based on Consumer Personality
|
Moon, Y.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 35 |
|
Effects of Interruptions on Consumer Online Decision Processes
|
Xia, L.; Sudharshan, D.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 36 |
|
The Values and Lifestyles of Idiocentrics and Allocentrics in an Individualist Culture: A Descriptive Approach
|
Dutta-Bergman, M. J.; Wells, W. D.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 37 |
|
Consideration Set Overvaluation: When Impossibly Favorable Ratings of a Set of Brands Are Observed
|
Kardes, F. R.; Sanbonmatsu, D. M.; Cronley, M. L.; Houghton, D. C.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 38 |
|
The influence of need for closure on consumer`s choice behaviour
|
Vermeir, I.; Van Kenhove, P.; Hendrickx, H.
|
Elsevier Science B.V., Amsterdam.
|
2002
|
|
|
|
| 39 |
|
Efficiency of consumer intertemporal choice under life cycle cost conditions
|
Liebermann, Y.; Ungar, M.
|
Elsevier Science B.V., Amsterdam.
|
2002
|
|
|
|
