61 |
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Proposing and testing the contextual gender influence theory: An examination of gender influence types on trust of computer agents
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Lee, E. J.; Schumann, D. W.
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Taylor & Francis
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2009
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62 |
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Schadenfreude as a consumption-related emotion: Feeling happiness about the downfall of another's product
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Sundie, J. M.; Ward, J. C.; Beal, D. J.; Chin, W. W.; Geiger-Oneto, S.
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Taylor & Francis
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2009
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63 |
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When are moods most likely to influence consumers' product preferences? The role of mood focus and perceived relevance of moods
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White, K.; McFarland, C.
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Taylor & Francis
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2009
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64 |
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When thinking is beneficial and when it is not: The effects of thin and round advertising models
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Hafner, M.; Trampe, D.
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Taylor & Francis
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2009
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65 |
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With suspicious (but happy) minds: Mood's ability to neutralize the effects of suspicion on persuasion
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DeCarlo, T. E.; Barone, M. J.
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Taylor & Francis
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2009
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66 |
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Exploring the complexities of value creation: The role of engagement strength
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Scholer, A. A.; Higgins, E. T.
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Taylor & Francis
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2009
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67 |
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Coping repertoire: Integrating a new conceptualization of coping with transactional theory
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Duhachek, A.; Kelting, K.
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Taylor & Francis
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2009
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68 |
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Understanding the influence of literacy on consumer memory: The role of pictorial elements
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Viswanathan, M.; Torelli, C. J.; Xia, L.; Gau, R.
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Taylor & Francis
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2009
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69 |
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Regulatory fit from attribute-based versus alternative-based processing in decision making
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Mourali, M.; Pons, F.
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Taylor & Francis
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2009
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70 |
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How successful would a phone-pillow be: Using dual process theory to predict the success of hybrids involving dissimilar products
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Gibbert, M.; Mazursky, D.
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Taylor & Francis
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2009
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