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1 저널기사 EWOM across channels: comparing the impact of self-enhancement, positivity bias and vengeance on Facebook and Twitter 미리보기
Vargo, Chris; Gangadharbatla, Harsha; Hopp, Toby World advertising research center 2020
2 저널기사 Corporate sustainability efforts and e-WOM intentions in social platforms 미리보기
Choi, Chang Suk; Cho, Yoon-Na; Ko, Eunju; Kim, Sang Jin; Kim, Kyung Hoon; Sarkees, Matthew E. World advertising research center 2020
3 저널기사 Good for the feelings, bad for the memory: the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness 미리보기
Breves, Priska; Schramm, Holger World advertising research center 2020
4 저널기사 Consumers as time travellers: the moderating effects of risk perception and construal level on consumers' responses to temporal framing 미리보기
Kim, Hyuksoo; Youn, Seounmi World advertising research center 2020
5 저널기사 Lose like a man: body image and celebrity endorsement effects of weight loss product purchase intentions 미리보기
Pickett, Andrew C.; Brison, Natasha T. World advertising research center 2020
6 저널기사 Correction 미리보기
World advertising research center 2020
7 저널기사 Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity 미리보기
Meijers, Marijn H. C.; Noordewier, Marret K.; Verlegh, Peeter W. J.; Willems, Winne; Smit, Edith G. World advertising research center 2020
8 저널기사 What the Business Roundtable's Statement on the Purpose of a Corporation Means for the Study of Corporate Social Responsibility in Advertising 미리보기
Taylor, Charles R. World advertising research center 2020
9 저널기사 Naming strategies as a tool for communication: application to movie titles 미리보기
Chung, Jaihak; Eoh, Jiyeon World advertising research center 2020
10 저널기사 Imagination matters: do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising? 미리보기
Lee, Seung Yun; Jung, Sunho; Jung, Han Young; Choi, Sung Tae; Oh, Sangdo World advertising research center 2020
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