| 11 |
|
Partitioned Presentation of Multicomponent Bundle Prices: Evaluation, Choice and Underlying Processing Effects
|
Chakravarti, D.; Krish, R.; Paul, P.; Srivastava, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 12 |
|
The Role of Consumption Emotions in the Satisfaction Response
|
Phillips, D. M.; Baumgartner, H.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 13 |
|
Mood and Brand Extension Judgments: Asymmetric Effects for Desirable Versus Undesirable Brands
|
Barone, M. J.; Miniard, P. W.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 14 |
|
The Temporary Construction of Consumer Attitudes
|
Reed, A.; Wooten, D. B.; Bolton, L. E.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 15 |
|
Comparative Judgment Processes: The Effects of Task Objectives and Time Delay on Product Evaluations
|
Wang, J.; Wyer, R. S.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 16 |
|
Promoting Consumer Adoption of High-Technology Products: Is More Information Always Better?
|
Ziamou, P.; Ratneshwar, S.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 17 |
|
When Do Rewards Have Enhancement Effects? An Availability Valence Approach
|
Tietje, B. C.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 18 |
|
Comparative Advertising: Effects of Structural Alignability on Target Brand Evaluations
|
Zhang, S.; Kardes, F. R.; Cronley, M. L.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 19 |
|
Model's Race: A Peripheral Cue in Advertising Messages?
|
Whittler, T. E.; Spira, J. S.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 20 |
|
The Influence of Culture on Consumer Impulsive Buying Behavior
|
Kacen, J. J.; Lee, J. A.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
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