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The broad embrace of luxury: Hedonic potential as a driver of brand extendibility
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Hagtvedt, H.; Patrick, V. M.
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Beyond de Tocqueville: The roles of vertical and horizontal individualism and conservatism in the 2004 U.S. presidential election
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303 |
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When demand accelerates demand: Trailing the bandwagon
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Everything you always wanted to know about SEM (structural equations modeling) but were afraid to ask
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Iacobucci, D.
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Economic versus psychological forecasting. Evidence from consumer confidence surveys
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An exploration of consumer resistance to innovation and its antecedents
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Measuring changes in consumer confidence
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Art and the brand: The role of visual art in enhancing brand extendibility
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Should we ask our children about sex, drugs and rock & roll? Potentially harmful effects of asking questions about risky behaviors
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Tell me a story: Crafting and publishing research in consumer psychology
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