| 31 |
|
Children playing branded video games: The impact of interactivity on product placement effectiveness
|
Hang, H.; Auty, S.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 32 |
|
A multidimensional association approach to sequential consumer judgments
|
Sleeth-Keppler, D.; Wheeler, S. C.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 33 |
|
Is scent-enhanced memory immune to retroactive interference?
|
Morrin, M.; Krishna, A.; Lwin, M. O.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 34 |
|
Editorial Board
|
unknown
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 35 |
|
Unconscious transfer of meaning to brands
|
Galli, M.; Gorn, G.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 36 |
|
The supremacy of singular subjectivity: Improving decision quality by removing objective specifications and direct comparisons
|
Yang, A. X.; Hsee, C. K.; Liu, Y.; Zhang, L.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 37 |
|
Losses, gains, and brains: Neuroeconomics can help to answer open questions about loss aversion
|
Rick, S.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 38 |
|
Editorial Board
|
unknown
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 39 |
|
Unconscious information processing reduces information overload and increases product satisfaction
|
Messner, C.; Wanke, M.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
|
|
| 40 |
|
The intermediate alternative effect: Considering a small tradeoff increases subsequent willingness to make large tradeoffs
|
Paolacci, G.; Burson, K. A.; Rick, S. I.
|
Elsevier Science B.V; Amsterdam
|
2011
|
|
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|
