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Schwarz, N.
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2004
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The Logic of Feeling
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2004
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A Comment on Metacognitive Experiences and Consumer Choice
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Huber, J.
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Exploring Message Framing Outcomes When Systematic, Heuristic, or Both Types of Processing Occur
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Lawrence Erlbaum Associates, Inc.
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2004
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The Effects of Personalized Product Recommendations on Advertisement Response Rates: The "Try This. It Works!" Technique
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Lawrence Erlbaum Associates, Inc.
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2004
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A Cognitive Model of Customer-Based Brand Equity for Frequently Purchased Products: Conceptual Framework and Empirical Results
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Lawrence Erlbaum Associates, Inc.
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2004
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Terrifying Thoughts, Terrible Materialism? Contemplations on a Terror Management Account of Materialism and Consumer Behavior
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