| 41 |
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Source Credibility and Attitude Certainty: A Metacognitive Analysis of Resistance to Persuasion
|
Tormala, Z. L.; Petty, R. E.
|
Lawrence Erlbaum Associates, Inc.
|
2004
|
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| 42 |
|
The Effects of Sentence-Level Context, Prior Word Knowledge, and Need for Cognition on Information Processing of Technical Language in Print Ads
|
Bradley III, S. D.; Meeds, R.
|
Lawrence Erlbaum Associates, Inc.
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2004
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| 43 |
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Consumer Disclosure and Disclosure Avoidance: A Motivational Framework
|
White, T. B.
|
Lawrence Erlbaum Associates, Inc.
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2004
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| 44 |
|
Predictive Validity of the Implicit Association Test in Studies of Brands, Consumer Attitudes, and Behavior
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Maison, D.; Greenwald, A. G.; Bruin, R. H.
|
Lawrence Erlbaum Associates, Inc.
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2004
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| 45 |
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Stating Preference for the Ethereal but Choosing the Concrete: How the Tangibility of Attributes Affects Attribute Weighting in Value Elicitation and Choice
|
Horsky, D.; Nelson, P.; Posavac, S. S.
|
Lawrence Erlbaum Associates, Inc.
|
2004
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| 46 |
|
Mood Effects on Attitudes, Perceived Risk and Choice: Moderators and Mediators
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Fedorikhin, A.; Cole, C. A.
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Lawrence Erlbaum Associates, Inc.
|
2004
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| 47 |
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Brand Congruity and Comparative Advertising: When and Why Comparative Advertisements Lead to Greater Elaboration
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Priester, J. R.; Godek, J.; Nayakankuppum, D.; Park, K.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 48 |
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Does Corporate Sponsorship of a Socially-Oriented Message Make a Difference? An Investigation of the Effects of Sponsorship Identity on Responses to an Anti-Drinking and Driving Message
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Szykman, L. R.; Bloom, P. N.; Blazing, J.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 49 |
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Exploring Differences in Attitudes Between Light and Heavy Brand Users
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Jewell, R. D.; Unnava, H. R.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 50 |
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Private labels: psychological versioning of typical consumer products
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Soberman, D. A.; Parker, P. M.
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Elsevier Science B.V., Amsterdam.
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2004
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