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검색어[키워드 / 전체:Journal of consumer psychology]
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71 저널기사 The effects of self-brand connections on responses to brand failure: A new look at the consumer-brand relationship 미리보기
Cheng, S. Y.; White, T. B.; Chaplin, L. N. Elsevier Science B.V; Amsterdam 2012
72 저널기사 Understanding the richness of brand relationships: Research dialogue on brands as intentional agents 미리보기
Keller, K. L. Elsevier Science B.V; Amsterdam 2012
73 저널기사 Integrating neurophysiological and psychological approaches: Towards an advancement of brand insights 미리보기
Shiv, B.; Yoon, C. Elsevier Science B.V; Amsterdam 2012
74 저널기사 Calories, beauty, and ovulation: The effects of the menstrual cycle on food and appearance-related consumption 미리보기
Saad, G.; Stenstrom, E. Elsevier Science B.V; Amsterdam 2012
75 저널기사 New scanner data for brand marketers: How neuroscience can help better understand differences in brand preferences 미리보기
Venkatraman, V.; Clithero, J. A.; Fitzsimons, G. J.; Huettel, S. A. Elsevier Science B.V; Amsterdam 2012
76 저널기사 ''Brands as Intentional Agents'': Questions and extensions 미리보기
MacInnis, D. J. Elsevier Science B.V; Amsterdam 2012
77 저널기사 Brands as intentional agents framework: How perceived intentions and ability can map brand perception 미리보기
Kervyn, N.; Fiske, S. T.; Malone, C. Elsevier Science B.V; Amsterdam 2012
78 저널기사 Relative visual saliency differences induce sizable bias in consumer choice 미리보기
Milosavljevic, M.; Navalpakkam, V.; Koch, C.; Rangel, A. Elsevier Science B.V; Amsterdam 2012
79 저널기사 Managing sensory expectations concerning products and brands: Capitalizing on the potential of sound and shape symbolism 미리보기
Spence, C. Elsevier Science B.V; Amsterdam 2012
80 저널기사 Alternative approaches for thinking about and modeling consumer decisions in relationships 미리보기
Bagozzi, R. P. Elsevier Science B.V; Amsterdam 2012
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