| 1 |
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Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals
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Salerno, Anthony; Laran, Juliano; Janiszewski, Chris
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Journal of Consumer Research, Inc., etc.]
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2015
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| 2 |
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Positioning Rationality and Emotion: Rationality Is Up and Emotion Is Down
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Cian, Luca; Krishna, Aradhna; Schwarz, Norbert
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Journal of Consumer Research, Inc., etc.]
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2015
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| 3 |
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Cross-Domain Effects of Guilt on Desire for Self-Improvement Products
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Allard, Thomas; White, Katherine
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Journal of Consumer Research, Inc., etc.]
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2015
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| 4 |
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Status, Caste, and Market in a Changing Indian Village
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Vikas, Ram Manohar; Varman, Rohit; Belk, Russell W.
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Journal of Consumer Research, Inc., etc.]
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2015
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| 5 |
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The Mere-Reaction Effect: Even Nonpositive and Noninformative Reactions Can Reinforce Actions
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Hsee, Christopher K.; Yang, Yang; Ruan, Bowen
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Journal of Consumer Research, Inc., etc.]
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2015
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| 6 |
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Consumer Reactions to Attractive Service Providers: Approach or Avoid?
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Wan, Lisa C.; Wyer, Robert S.
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Journal of Consumer Research, Inc., etc.]
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2015
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| 7 |
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On the Mental Accounting of Restricted-Use Funds: How Gift Cards Change What People Purchase
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Reinholtz, Nicholas; Bartels, Daniel M.; Parker, Jeffrey R.
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Journal of Consumer Research, Inc., etc.]
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2015
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| 8 |
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How, When, and Why Do Attribute-Complementary versus Attribute-Similar Cobrands Affect Brand Evaluations: A Concept Combination Perspective
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Swaminathan, Vanitha; Gürhan-Canli, Zeynep; Kubat, Umut; Hayran, Ceren
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Journal of Consumer Research, Inc., etc.]
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2015
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| 9 |
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Doing Well by Doing Good: The Benevolent Halo of Corporate Social Responsibility
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Chernev, Alexander; Blair, Sean
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Journal of Consumer Research, Inc., etc.]
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2015
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| 10 |
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Why Is the Crowd Divided? Attribution for Dispersion in Online Word of Mouth
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He, Stephen X.; Bond, Samuel D.
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Journal of Consumer Research, Inc., etc.]
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2015
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