| 1 |
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The Downstream Consequences of Problem-Solving Mindsets: How Playing with LEGO Influences Creativity
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Moreau, C. Page; Engeset, Marit Gundersen
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American Marketing Association]
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2016
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| 2 |
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Transforming Poverty-Related Policy with Intersectionality
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Corus, Canan; Saatcioglu, Bige; Kaufman-Scarborough, Carol; Blocker, Christopher P.; Upadhyaya, Shikha; Appau, Samuelson
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American Marketing Association
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2016
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| 3 |
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Gender Justice and the Market: A Transformative Consumer Research Perspective
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Hein, Wendy; Steinfield, Laurel; Ourahmoune, Nacima; Coleman, Catherine A.; Zayer, Linda Tuncay; Littlefield, Jon
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American Marketing Association
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2016
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| 4 |
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Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations
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Bublitz, Melissa G.; Escalas, Jennifer Edson; Peracchio, Laura A.; Furchheim, Pia; Grau, Stacy Landreth; Hamby, Anne; Kay, Mark J.; Mulder, Mark R.; Scott, Andrea
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American Marketing Association
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2016
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| 5 |
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Materialism and the Boomerang Effect of Descriptive Norm Demarketing: Extension and Remedy in an Environmental Context
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Yakobovitch, Nadav; Grinstein, Amir
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American Marketing Association
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2016
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| 6 |
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``Yes/No
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Putnam-Farr, Eleanor; Riis, Jason
|
American Marketing Association]
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2016
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| 7 |
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If It Takes a Village to Foster Innovation, Success Depends on the Neighbors: The Effects of Global and Ego Networks on New Product Launches
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Fang, Eric; Lee, Jongkuk; Palmatier, Robert; Han, Shunping
|
American Marketing Association]
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2016
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| 8 |
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Consumer Preferences for Annuity Attributes: Beyond Net Present Value
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Shu, Suzanne B.; Zeithammer, Robert; Payne, John W.
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American Marketing Association]
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2016
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| 9 |
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The (Ironic) Dove Effect: Use of Acceptance Cues for Larger Body Types Increases Unhealthy Behaviors
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Lin, Lily; McFerran, Brent
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American Marketing Association
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2016
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| 10 |
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Lower Connectivity Is Better: The Effects of Network Structure on Redundancy of Ideas and Customer Innovativeness in Interdependent Ideation Tasks
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Stephen, Andrew T.; Zubcsek, Peter Pal; Goldenberg, Jacob
|
American Marketing Association]
|
2016
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