| 21 |
|
Off-Target? Changing Cognitive-Based Attitudes
|
Drolet, A.; Aaker, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 22 |
|
Perceived Source Variability Versus Familiarity: Testing Competing Explanations for the Truth Effect
|
Roggeveen, A. L.; Johar, G. V.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 23 |
|
An Investigation of the Processes by Which Product Design and Brand Strength Interact to Determine Initial Affect and Quality Judgments
|
Page, C.; Herr, P. M.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 24 |
|
The Moderating Role of Involvement and Differentiation in the Evaluation of Brand Extensions
|
Maoz, E.; Tybout, A. M.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 25 |
|
The Effects of the Selective Consideration of Alternatives on Consumer Choice and Attitude-Decision Consistency
|
Posavac, S. S.; Sanbonmatsu, D. M.; Ho, E. A.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 26 |
|
Consumer Evaluation of Low Price Guarantees: The Moderating Role of Reference Price and Store Image
|
Biswas, A.; Pullig, C.; Yagci, M. I.; Dean, D. H.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 27 |
|
Personality and Values Based Materialism: Their Relationship and Origins
|
Ahuvia, A. C.; Wong, N. Y.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 28 |
|
Exploring the Role of Alternative Perceived Performance Measures and Needs-Congruency in the Consumer Satisfaction Process
|
Wirtz, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 29 |
|
Category Attitude Measures: Exemplars as Inputs
|
Loken, B.; Joiner, C.; Peck, J.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
|
|
| 30 |
|
Comparing Journal of Consumer Psychology and Journal of Consumer Research
|
Alon, A.; Morrin, M.; Bechwati, N. N.
|
LAWRENCE ERLBAUM ASSOCIATES, INC.
|
2002
|
|
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|
