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서명 저자 발행처 원문제공시작년 수록
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1 저널기사 Goal-Attribute Compatibility in Consumer Choice 미리보기
Chernev, A. Lawrence Erlbaum Associates, Inc. 2004
2 저널기사 Fishing For Feelings? Hooking Viewers Helps! 미리보기
Edson Escalas, J.; Chapman Moore, M.; Edell Britton, J. Lawrence Erlbaum Associates, Inc. 2004
3 저널기사 Revealing consumers' willingness-to-pay: A comparison of the BDM mechanism and the Vickrey auction 미리보기
Noussair, C.; Robin, S.; Ruffieux, B. Elsevier Science B.V., Amsterdam. 2004
4 저널기사 The personality continuum and consumer behavior. Paul J. Albanese. Quorum Books, Westport, CT and London. pp. xxvii+366, 2002, ISBN 1-56720-558-5, $69.95 (hardcover) 미리보기
Earl, P. E. Elsevier Science B.V., Amsterdam. 2004
5 저널기사 Punishment as a public good. When should monopolists care about a consumer boycott? 미리보기
Kritikos, A.; Bolle, F. Elsevier Science B.V., Amsterdam. 2004
6 저널기사 Compulsive comorbidity and its psychological antecedents: a cross-cultural comparison between the US and South Korea 미리보기
Kwak, H.; Zinkhan, G. M.; Roushanzamir, E. P. Grayson Associates 2004
7 저널기사 How Dissimilar Others May Still Resemble the Self: Assimilation and Contrast after Social Comparison 미리보기
Hafner, M. Lawrence Erlbaum Associates, Inc. 2004
8 저널기사 "If You Can't Dazzle Them with Brilliance, Baffle Them with Nonsense"1: Extending the Impact of the Disrupt-Then-Reframe Technique of Social Influence 미리보기
Fennis, B. M.; Das, E. H.; Pruyn, A. T. Lawrence Erlbaum Associates, Inc. 2004
9 저널기사 Coping With Negative Emotions in Purchase-Related Situations 미리보기
Yi, S.; Baumgartner, H. Lawrence Erlbaum Associates, Inc. 2004
10 저널기사 The Urge to Splurge Revisited: Further Reflections on Applying Terror Management Theory to Materialism and Consumer Behavior 미리보기
Arndt, J.; Solomon, S.; Kasser, T.; Sheldon, K. M. Lawrence Erlbaum Associates, Inc. 2004
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