| 1 |
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The role of mental accounting in consumer credit decision processes
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Ranyard, R.; Hinkley, L.; Williamson, J.; McHugh, S.
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Elsevier Science B.V., Amsterdam.
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2006
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| 2 |
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Euro illusion or the reverse? Effects of currency and income on evaluations of prices of consumer products
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Gamble, A.
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Elsevier Science B.V., Amsterdam.
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2006
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| 3 |
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Construal-Level Effects on Preference Stability, Preference-Behavior Correspondence, and the Suppression of Competing Brands
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Kardes, F. R.; Cronley, M. L.; Kim, J.
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Lawrence Erlbaum Associates, Inc.
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2006
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| 4 |
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The Use of Cues Depends on Goals: Store Reputation Affects Product Judgments When Social Identity Goals Are Salient
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Lee, K.; Shavitt, S.
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Lawrence Erlbaum Associates, Inc.
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2006
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| 5 |
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Promotions Spontaneously Induce a Positive Evaluative Response
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Walker Naylor, R.; Raghunathan, R.; Ramanathan, S.
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Lawrence Erlbaum Associates, Inc.
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2006
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| 6 |
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Effects of Extreme-Priced Products on Consumer Reservation Prices
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Krishna, A.; Wagner, M.; Yoon, C.; Adaval, R.
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Lawrence Erlbaum Associates, Inc.
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2006
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| 7 |
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Psychological and environmental antecedents of impulse buying tendency in the multichannel shopping context
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Park, J.; Lennon, S. J.
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Grayson Associates
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2006
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| 8 |
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The Reduced and Enhanced Impact of Shared Features on Individual Brand Evaluations
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Brunner, T. A.; Wanke, M.
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Lawrence Erlbaum Associates, Inc.
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2006
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| 9 |
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Let the Clips Fall Where They May
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Alba, J. W.
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Lawrence Erlbaum Associates, Inc.
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2006
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| 10 |
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EDITORIAL
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Maheswaran, D.
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Lawrence Erlbaum Associates, Inc.
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2006
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