61 |
|
Research dialogue introduction
|
Priester, J. R.; Petty, R. E.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
62 |
|
Cultivating admiration in brands: Warmth, competence, and landing in the ''golden quadrant''
|
Aaker, J. L.; Garbinsky, E. N.; Vohs, K. D.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
63 |
|
Skill-based versus effort-based task difficulty: A task-analysis approach to the role of specific emotions in motivating difficult actions
|
Passyn, K.; Sujan, M.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
64 |
|
Unconscious creativity: When can unconscious thought outperform conscious thought?
|
Yang, H.; Chattopadhyay, A.; Zhang, K.; Dahl, D. W.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
65 |
|
Consumers' implicit theories about personality influence their brand personality judgments
|
Mathur, P.; Jain, S. P.; Maheswaran, D.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
66 |
|
The moderating role of emotional differentiation on satiation
|
Poor, M.; Duhachek, A.; Krishnan, S.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
67 |
|
How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness
|
Barone, M. J.; Jewell, R. D.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
68 |
|
Corrigendum to ''How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands'' [J. Consum. Psychol. 22 (2012) 443-452]
|
Miller, F. M.; Allen, C. T.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
69 |
|
Corrigendum to ''Two types of attractive research: Cute research and beautiful research'' [Journal of Consumer Psychology 22 (2012) 299-302]
|
Park, C. W.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|
70 |
|
Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness
|
Park, J. K.; John, D. R.
|
Elsevier Science B.V; Amsterdam
|
2012
|
|
|