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11 저널기사 Social-Media Early Adopters Don't Count: How to Seed Participation in Interactive Campaigns by Psychological Profiling of Digital Consumers 미리보기
Yeo, T.E.D. World Advertising Research Center Ltd. 2012
12 저널기사 Psychological Distance and Subjective Experience: How Distancing Reduces the Feeling of Difficulty 미리보기
Thomas, M.; Tsai, C.I. Journal of Consumer Research, Inc., etc.] 2012
13 저널기사 Choosing Here and Now versus There and Later: The Moderating Role of Psychological Distance on Assortment Size Preferences 미리보기
Goodman, J.K.; Malkoc, S.A. Journal of Consumer Research, Inc., etc.] 2012
14 저널기사 From Physical Weight to Psychological Significance: The Contribution of Semantic Activations 미리보기
Zhang, M.; Li, X. Journal of Consumer Research, Inc., etc.] 2012
15 저널기사 Bracing for the Psychological Storm: Proactive versus Reactive Compensatory Consumption 미리보기
Kim, S.; Rucker, D.D. Journal of Consumer Research, Inc., etc.] 2012
16 저널기사 Brands as relationship partners: Warmth, competence, and in-between 미리보기
Fournier, S.; Alvarez, C. Elsevier Science B.V; Amsterdam 2012
17 저널기사 Lifecycle effects on consumer financial product portfolios in South Africa: An exploratory analysis of four ethnic groups 미리보기
Ngwenya, M. A.; Paas, L. J. Elsevier Science B.V., Amsterdam. 2012
18 저널기사 The development, validation, and implications of a measure of consumer competitive arousal (CCAr) 미리보기
Nichols, B. S. Elsevier Science B.V., Amsterdam. 2012
19 저널기사 Branding the brain: A critical review and outlook 미리보기
Plassmann, H.; Ramsoy, T. Z.; Milosavljevic, M. Elsevier Science B.V; Amsterdam 2012
20 저널기사 Making probability judgments of future product failures: The role of mental unpacking 미리보기
Biswas, D.; Keller, L. R.; Burman, B. Elsevier Science B.V; Amsterdam 2012
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