61 |
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The consumer psychology of brands
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Schmitt, B.
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Elsevier Science B.V; Amsterdam
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2012
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62 |
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Knowledge creation in consumer research: Multiple routes, multiple criteria
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Lynch, J. G.; Alba, J. W.; Krishna, A.; Morwitz, V. G.; Gurhan-Canli, Z.
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Elsevier Science B.V; Amsterdam
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2012
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63 |
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Editorial Board
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unknown
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Elsevier Science B.V; Amsterdam
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2012
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64 |
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The IKEA effect: When labor leads to love
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Norton, M. I.; Mochon, D.; Ariely, D.
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Elsevier Science B.V; Amsterdam
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2012
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65 |
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Enticing for me but unfair to her: Can targeted pricing evoke socially conscious behavior?
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Wang, Y.; Krishna, A.
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Elsevier Science B.V; Amsterdam
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2012
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66 |
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Mediation analysis and categorical variables: The final frontier
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Iacobucci, D.
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Elsevier Science B.V; Amsterdam
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2012
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67 |
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Imagining thin: Why vanity sizing works
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Aydinoglu, N. Z.; Krishna, A.
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Elsevier Science B.V; Amsterdam
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2012
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68 |
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When promoting a charity can hurt charitable giving: A metacognitive analysis
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Smith, R. W.; Schwarz, N.
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Elsevier Science B.V; Amsterdam
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2012
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69 |
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How context shapes category inferences and attribute preference for new ambiguous products
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Noseworthy, T. J.; Wang, J.; Islam, T.
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Elsevier Science B.V; Amsterdam
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2012
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70 |
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Research dialogue introduction
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Priester, J. R.; Petty, R. E.
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Elsevier Science B.V; Amsterdam
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2012
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