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71 저널기사 Cultivating admiration in brands: Warmth, competence, and landing in the ''golden quadrant'' 미리보기
Aaker, J. L.; Garbinsky, E. N.; Vohs, K. D. Elsevier Science B.V; Amsterdam 2012
72 저널기사 Skill-based versus effort-based task difficulty: A task-analysis approach to the role of specific emotions in motivating difficult actions 미리보기
Passyn, K.; Sujan, M. Elsevier Science B.V; Amsterdam 2012
73 저널기사 Unconscious creativity: When can unconscious thought outperform conscious thought? 미리보기
Yang, H.; Chattopadhyay, A.; Zhang, K.; Dahl, D. W. Elsevier Science B.V; Amsterdam 2012
74 저널기사 Consumers' implicit theories about personality influence their brand personality judgments 미리보기
Mathur, P.; Jain, S. P.; Maheswaran, D. Elsevier Science B.V; Amsterdam 2012
75 저널기사 The moderating role of emotional differentiation on satiation 미리보기
Poor, M.; Duhachek, A.; Krishnan, S. Elsevier Science B.V; Amsterdam 2012
76 저널기사 How category advertising norms and consumer counter-conformity influence comparative advertising effectiveness 미리보기
Barone, M. J.; Jewell, R. D. Elsevier Science B.V; Amsterdam 2012
77 저널기사 Corrigendum to ''How does celebrity meaning transfer? Investigating the process of meaning transfer with celebrity affiliates and mature brands'' [J. Consum. Psychol. 22 (2012) 443-452] 미리보기
Miller, F. M.; Allen, C. T. Elsevier Science B.V; Amsterdam 2012
78 저널기사 Corrigendum to ''Two types of attractive research: Cute research and beautiful research'' [Journal of Consumer Psychology 22 (2012) 299-302] 미리보기
Park, C. W. Elsevier Science B.V; Amsterdam 2012
79 저널기사 Capitalizing on brand personalities in advertising: The influence of implicit self-theories on ad appeal effectiveness 미리보기
Park, J. K.; John, D. R. Elsevier Science B.V; Amsterdam 2012
80 저널기사 Comma N' cents in pricing: The effects of auditory representation encoding on price magnitude perceptions 미리보기
Coulter, K. S.; Choi, P.; Monroe, K. B. Elsevier Science B.V; Amsterdam 2012
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