| 1 |
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Pricing myopia: do leading companies capture the full value of their pricing strategies?
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Carricano, M.
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EMERALD
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2014
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| 2 |
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New qualitative research methodologies in management
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Guercini, S.
|
EMERALD
|
2014
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| 3 |
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The theoretical foundations of value-informed pricing in the service-dominant logic of marketing
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Ingenbleek, P.T.M.
|
EMERALD
|
2014
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| 4 |
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Management of customer assets for increased value capture in business markets
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Nenonen, S.; Storbacka, K.
|
EMERALD
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2014
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| 5 |
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Networked new service development process: a participant value perspective
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Makkonen, H.; Komulainen, H.
|
EMERALD
|
2014
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| 6 |
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Big data and competitive advantage at Nielsen
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Prescott, M.E.
|
EMERALD
|
2014
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| 7 |
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Three strategies for customer value assessment in business markets
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Keranen, J.; Jalkala, A.
|
EMERALD
|
2014
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| 8 |
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Pricing capabilities: the design, development, and validation of a scale
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Liozu, S.; Hinterhuber, A.
|
EMERALD
|
2014
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| 9 |
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Appropriation or participation of the individual in knowledge management
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Rechberg, I.D.W.; Syed, J.
|
EMERALD
|
2014
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| 10 |
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Netnography approach as a tool for marketing research: the case of Dash-P&G/TTV
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La Rocca, A.; Mandelli, A.; Snehota, I.
|
EMERALD
|
2014
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