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1 저널기사 MARKETING A Better Way to Map Brand Strategy Finally, a tool that allows managers to measure and manage brand positioning strategy against market performance 미리보기
Dawar, Niraj; Bagga, Charan K. Graduate School of Business Administration, Harvard University 2015
2 저널기사 MANAGING YOURSELF ``Companies Don't Go Global, People Do'' A practical guide to adapting your behavior in other cultures Brandeis professor Andy Molinsky 미리보기
Cliffe, Sarah Graduate School of Business Administration, Harvard University 2015
3 저널기사 Analysis Group's CEO on Managing with Soft Metrics 미리보기
Samuelson, Martha Graduate School of Business Administration, Harvard University 2015
4 저널기사 MANAGING YOURSELF The Art of Evangelism 미리보기
Kawasaki, Guy Graduate School of Business Administration, Harvard University 2015
5 저널기사 MANAGING PEOPLE Luxury's Talent Factories What gives the diversified groups LVMH, Kering, and Richemont their edge? The way they groom designers and managers 미리보기
Shipilov, Andrew; Godart, Frédéric Graduate School of Business Administration, Harvard University 2015
6 저널기사 MANAGING YOURSELF Conquering Digital Distraction Advice for those overwhelmed by online communications 미리보기
Rosen, Larry; Samuel, Alexandra Graduate School of Business Administration, Harvard University 2015
7 저널기사 MANAGING YOURSELF Be Your Own Best Advocate 미리보기
Kolb, Deborah M. Graduate School of Business Administration, Harvard University 2015
8 저널기사 MANAGING ORGANIZATIONS How Smart, Connected Products Are Transforming Companies The operations and organizational structure of firms are being radically reshaped by products' evolution into intelligent, connected devices 미리보기
Porter, Michael E.; Heppelmann, James E. Graduate School of Business Administration, Harvard University 2015
9 저널기사 MANAGING YOURSELF Collaborating with Creative Peers The art of giving ideas to colleauges who seek themselves as artists 미리보기
Elsbach, Kimberly D.; Brown-Saracino, Brooke; Flynn, Francis J. Graduate School of Business Administration, Harvard University 2015
10 저널기사 CROSS-CULTURAL MANAGEMENT When Culture Doesn't Translate As companies internationalize, employees lose shared norms and assumptions—but traditional solutions to that problem often backfire and compromise commercial success. Here are five principles to prevent cultural disintegration 미리보기
Meyer, Erin Graduate School of Business Administration, Harvard University 2015
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