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121 저널기사 Brand equity retention after rebranding: a resource-based perspective 미리보기
Rian Beise-Zee Henry Stewart Publications 2022
122 저널기사 Branded content experience in social media settings: a consumer culture theory perspective 미리보기
Muhammad Waqas ; Zalfa Laili Hamzah ; Noor Akma Mohd Salleh Henry Stewart Publications 2022
123 저널기사 Evolution of luxury marketing landscape: a bibliometric analysis and future directions 미리보기
Rubal Rathi ; Ruchi Garg ; Ritu Chhikara Henry Stewart Publications 2022
124 저널기사 Reinventing a brand’s identity: effect of name and logo announcements on the stock price of Indian banks 미리보기
Pushpanjali Kaul ; Sangeeta Arora Henry Stewart Publications 2022
125 저널기사 The effects of nostalgia marketing on consumers’ brand extension evaluation 미리보기
Sung Youl Jun ; Hye Kyung Park ; Kyung Ho Kim Henry Stewart Publications 2022
126 저널기사 The anthropomorphic brand logo and its effect on perceived functional performance 미리보기
Ahmad Daryanto ; Nicholas Alexander ; Gilang Kartika Henry Stewart Publications 2022
127 저널기사 Corporate social and environmental responsibility advertising: Advertising effectiveness as a function of viewing context 미리보기
Emily Pyle ; Adrian Furnham ; Alastair McClelland Henry Stewart Publications 2022
128 저널기사 How should organizations engage and build relationships with mobile publics on social messengers 미리보기
Linjuan Rita Men Henry Stewart Publications 2022
129 저널기사 Conceptualising attitudes towards brand genuinuity: scale development and validation 미리보기
Brian ‘t Hart ; Ian Phau Henry Stewart Publications 2022
130 저널기사 Storytelling in advertisements: understanding the effect of humor and drama on the attitude toward brands 미리보기
Dharun Kasilingam ; Soundararaj Ajitha Henry Stewart Publications 2022
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