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검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
1	Can Small Victories Help Win the War? Evidence from Consumer Debt Management	Gal, D.; McShane, B.B.	American Marketing Association]	2012

2	Measuring and Managing Returns from Retailer-Customized Coupon Campaigns	Venkatesan, R.; Farris, P.W.	American Marketing Association	2012

3	Why Social Media is Not Free The true costs of this seemingly free communications channel	Ramnarayan, S.	American Marketing Association	2012

4	A Picture is Worth ... Are marketing messages ignoring half of your prospect's brain?	Ries, L.	American Marketing Association	2012

5	The Flow Story Marketing meets finance as executives balance brand equality with enhancing revenue flow	Hanssens, D.M.; Dekimpe, M.G.	American Marketing Association	2012

6	The Rule of Repulsion Consumers are looking down nowadays	Smith, J.W.	American Marketing Association	2012

7	The CMO and the Future of Marketing	Day, G.S.; Malcolm, R.	American Marketing Association	2012

8	Follow to Lead	Smith, J.W.	American Marketing Association	2012

9	Tone Your Marketing Muscles	Christopher, E.; Singh, I.; Oder, S.	American Marketing Association	2012

10	The Smell of Success	Czaplewski, A.J.; McNulty, P.; Olson, E.M.	American Marketing Association	2012

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