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Green Claims and Message Frames: How Green New Products Change Brand Attitude
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Olsen, M.C.; Slotegraaf, R.J.; Chandukala, S.R.
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American Marketing Association
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2014
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| 2 |
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Principles in Action: An Examination of Food and Drug Administration Letters Involving Violative Internet Promotions from 1997 to 2012
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Hoy, M.G.; Park, J.S.
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American Marketing Association
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2014
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| 3 |
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Metric and Scale Design as Choice Architecture Tools
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Camilleri, A.R.; Larrick, R.P.
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American Marketing Association
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2014
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| 4 |
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Country-Level Performance of New Experience Products in a Global Rollout: The Moderating Effects of Economic Wealth and National Culture
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Griffith, D.A.; Yalcinkaya, G.; Rubera, G.
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American Marketing Association
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2014
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| 5 |
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Understanding the Underutilization of Urban Bicycle Commuting: A Behavioral Reasoning Perspective
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Claudy, M.C.; Peterson, M.
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American Marketing Association
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2014
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| 6 |
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Consumer Research Needs from the Food and Drug Administration on Front-of-Package Nutritional Labeling
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Andrews, J.C.; Lin, C.-T.J.; Levy, A.S.; Lo, S.
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American Marketing Association
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2014
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| 7 |
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When Motivation Is Against Debtors' Best Interest: The Illusion of Goal Progress in Credit Card Debt Repayment
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Besharat, A.; Carrillat, F.A.; Ladik, D.M.
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American Marketing Association
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2014
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| 8 |
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What Is Policy? and Why It Matters
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Stewart, D.W.
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American Marketing Association
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2014
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| 9 |
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Product Diversification and Market Value of Large International Firms: A Macroenvironmental Perspective
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Qiu, T.
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American Marketing Association
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2014
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| 10 |
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Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective
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Hill, R.P.; Martin, K.D.
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American Marketing Association
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2014
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