| 11 |
|
Elections, Ideation, and Scholarship
|
Stewart, David W.
|
American Marketing Association
|
2016
|
|
|
|
| 12 |
|
What Drives a Firm's Choice of Product Recall Remedy? The Impact of Remedy Cost, Product Hazard, and the CEO
|
Liu, Angela Xia; Liu, Yong; Luo, Ting
|
American Marketing Association
|
2016
|
|
|
|
| 13 |
|
Authority Relinquishment in Agency Relationships
|
Tumbat, Gülnur; Grayson, Kent
|
American Marketing Association
|
2016
|
|
|
|
| 14 |
|
Brand Buzz in the Echoverse
|
Hewett, Kelly; Rand, William; Rust, Roland T.; van Heerde, Harald J.
|
American Marketing Association
|
2016
|
|
|
|
| 15 |
|
When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage
|
Kähr, Andrea; Nyffenegger, Bettina; Krohmer, Harley; Hoyer, Wayne D.
|
American Marketing Association
|
2016
|
|
|
|
| 16 |
|
Is Top 10 Better than Top 9? The Role of Expectations in Consumer Response to Imprecise Rank Claims
|
Isaac, Mathew S.; Brough, Aaron R.; Grayson, Kent
|
American Marketing Association]
|
2016
|
|
|
|
| 17 |
|
Productivity Metrics and Consumers' Misunderstanding of Time Savings
|
De Langhe, Bart; Puntoni, Stefano
|
American Marketing Association]
|
2016
|
|
|
|
| 18 |
|
Does Sparing the Rod Spoil the Child? How Praising, Scolding, and an Assertive Tone Can Encourage Desired Behaviors
|
Grinstein, Amir; Kronrod, Ann
|
American Marketing Association]
|
2016
|
|
|
|
| 19 |
|
The Effect of Electronic Word of Mouth on Sales: A Meta-Analytic Review of Platform, Product, and Metric Factors
|
Rosario, Ana Babić; Sotgiu, Francesca; De Valck, Kristine; Bijmolt, Tammo H. A.
|
American Marketing Association]
|
2016
|
|
|
|
| 20 |
|
Halo (Spillover) Effects in Social Media: Do Product Recalls of One Brand Hurt or Help Rival Brands?
|
Borah, Abhishek; Tellis, Gerard J.
|
American Marketing Association]
|
2016
|
|
|
|
