| 51 |
|
Keyword Management Costs and ``Broad Match'' in Sponsored Search Advertising
|
Amaldoss, Wilfred; Jerath, Kinshuk; Sayedi, Amin
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 52 |
|
Zooming In on Choice: How Do Consumers Search for Cameras Online?
|
Bronnenberg, Bart J.; Kim, Jun B.; Mela, Carl F.
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 53 |
|
Mining Brand Perceptions from Twitter Social Networks
|
Culotta, Aron; Cutler, Jennifer
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
| 54 |
|
Model-Based Purchase Predictions for Large Assortments
|
Jacobs, Bruno J. D.; Donkers, Bas; Fok, Dennis
|
Institute for operations research and the managemet sciences(INFORMS)
|
2016
|
|
|
|
