| 1 |
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Goal-Attribute Compatibility in Consumer Choice
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Chernev, A.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 2 |
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Fishing For Feelings? Hooking Viewers Helps!
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Edson Escalas, J.; Chapman Moore, M.; Edell Britton, J.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 3 |
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How Dissimilar Others May Still Resemble the Self: Assimilation and Contrast after Social Comparison
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Hafner, M.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 4 |
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"If You Can't Dazzle Them with Brilliance, Baffle Them with Nonsense"1: Extending the Impact of the Disrupt-Then-Reframe Technique of Social Influence
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Fennis, B. M.; Das, E. H.; Pruyn, A. T.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 5 |
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Coping With Negative Emotions in Purchase-Related Situations
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Yi, S.; Baumgartner, H.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 6 |
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The Urge to Splurge Revisited: Further Reflections on Applying Terror Management Theory to Materialism and Consumer Behavior
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Arndt, J.; Solomon, S.; Kasser, T.; Sheldon, K. M.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 7 |
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Is the Implicit Association Test a Valid and Valuable Measure of Implicit Consumer Social Cognition?
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Brunel, F. F.; Tietje, B. C.; Greenwald, A. G.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 8 |
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Narrative Processing: Building Consumer Connections to Brands
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Edson Escalas, J.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 9 |
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Gendered Behavior in a Male Preserve: Role Playing at ESPN Zone Chicago
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Sherry, Jr., J. F.; Kozinets, R. V.; Duhachek, A.; DeBerry-Spence, B.; Nuttavuthisit, K.; Storm, D.
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Lawrence Erlbaum Associates, Inc.
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2004
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| 10 |
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Motivational and Cultural Variations in Mortality Salience Effects: Contemplations on Terror Management Theory and Consumer Behavior
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Maheswaran, D.; Agrawal, N.
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Lawrence Erlbaum Associates, Inc.
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2004
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