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검색리스트 테이블
No	서명	저자	발행처	원문제공시작년
1	Customer loyalty programs: are they fair to consumers?	Lacey, R.; Sneath, J. Z.	Grayson Associates	2006

2	Look after me and I will look after you!	Rundle-Thiele, S.	Grayson Associates	2006

3	The art of storytelling: how loyalty marketers can build emotional connections to their brands	Papadatos, C.	Grayson Associates	2006

4	Customer satisfaction and loyalty in a digital environment: an empirical test	Donio', J.; Massari, P.; Passiante, G.	Grayson Associates	2006

5	Movie theaters' suicide-by-advertising with income from abusing customers	Rotfeld, H. J.	Grayson Associates	2006

6	Can a brand outperform competitors on cross-category loyalty? An examination of cross-selling metrics in two financial services markets	Mundt, K.; Dawes, J.; Sharp, B.	Grayson Associates	2006

7	The role of loyalty programs in behavioral and affective loyalty	G¾mez, B. G.; Arranz, A. G.; Cillßn, J. s.	Grayson Associates	2006

8	The company-cause-customer fit decision in cause-related marketing	Gupta, S.; Pirsch, J.	Grayson Associates	2006

9	The long tail of loyalty: how personalized dialogue and customized rewards will change marketing forever	Ferguson, R.; Hlavinka, K.	Grayson Associates	2006

10	"I'll always be in debt": Irish and UK student behaviour in a credit led environment	O'Loughlin, D.; Szmigin, I.	Grayson Associates	2006

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