| 1 |
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Introduction to the Journal of Marketing Research Special Issue on Neuroscience and Marketing
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Camerer, Colin; Yoon, Carolyn
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American Marketing Association]
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2015
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| 2 |
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Individual Differences in Marketing Placebo Effects: Evidence from Brain Imaging and Behavioral Experiments
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Plassmann, Hilke; Weber, Bernd
|
American Marketing Association]
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2015
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| 3 |
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From ``Where'' to ``What'': Distributed Representations of Brand Associations in the Human Brain
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Chen, Yu-Ping; Nelson, Leif D.; Hsu, Ming
|
American Marketing Association]
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2015
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| 4 |
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Brain Responses to Movie Trailers Predict Individual Preferences for Movies and Their Population-Wide Commercial Success
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Boksem, Maarten A. S.; Smidts, Ale
|
American Marketing Association]
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2015
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| 5 |
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Merely Being with You Increases My Attention to Luxury Products: Using EEG to Understand Consumers' Emotional Experience with Luxury Branded Products
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Pozharliev, Rumen; Verbeke, Willem J. M. I.; van Strien, Jan W.; Bagozzi, Richard P.
|
American Marketing Association]
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2015
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| 6 |
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The Cool Scent of Power: Effects of Ambient Scent on Consumer Preferences and Choice Behavior
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Madzharov, A.V.; Block, L.G.; Morrin, M.
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American Marketing Association
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2015
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| 7 |
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Harbingers of Failure
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Anderson, Eric; Lin, Song; Simester, Duncan; Tucker, Catherine
|
American Marketing Association]
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2015
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| 8 |
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Fanning the Flames? How Media Coverage of a Price War Affects Retailers, Consumers, and Investors
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van Heerde, Harald J.; Gijsbrechts, Els; Pauwels, Koen
|
American Marketing Association]
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2015
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| 9 |
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What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk and the Moderating Role of Network Density
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Thomaz, Felipe; Swaminathan, Vanitha
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American Marketing Association
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2015
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| 10 |
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Marketing Department Power and Firm Performance
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Feng, Hui; Morgan, Neil A.; Rego, Lopo L.
|
American Marketing Association
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2015
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