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No	서명	저자	발행처	원문제공시작년
1	What affects customer success when bargaining for a new car? Some empirical evidence	Azar, O.H.	Elsevier Science B.V., Amsterdam.	2012

2	Business strategy and the social norm of tipping	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2011

3	Do people think about absolute or relative price differences when choosing between substitute goods?	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2011

4	Can more consumers lead to lower profits? A model of multi-product competition	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2010

5	Evolution of social norms with heterogeneous preferences: A general model and an application to the academic review process	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2008

6	The impact of economics on management	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2008

7	The effect of external incentives on profits and firm-provided incentives strategy	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2008

8	The effect of relative thinking on firm strategy and market outcomes: A location differentiation model with endogenous transportation costs	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2008

9	Why pay extra? Tipping and the importance of social norms and feelings in economic theory	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2007

10	Relative thinking theory	Azar, O. H.	Elsevier Science B.V., Amsterdam.	2007

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